About 300 miles away, the world’s leading innovators will attend the annual CES show

(Las Vegas, NV) From January 8-11, companies from all over the globe will attend the annual Consumer Electronics Show (CES) to showcase the newest in consumer electronics to the market.

CES is the largest trade show in the world, with 11 official venues, more than 2.75 million net square feet of exhibit space and featuring 24 product categories and more than 25 Marketplaces. This year it is estimated that 182,000 people will attend the show with 4,400 companies exhibiting. The first CES was held in June 1967 in New York City.

The event will host over 1,000 speakers including the keynote by AT&T Communications CEO John Donovan.

CES is the world’s gathering place for all those in the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. Launches have included such innovations as the iPod. The 2018 show included such inventions as the L’Oréal UV Sense, a tiny sensor capable of detecting ultraviolet exposure that’s small enough to wear comfortably on your fingernail. The sensor itself is battery-free and includes an NFC antenna, a temperature sensor, and a UV sensor. The device can store up to three months worth of data, passing information to the accompanying app whenever the wearer holds the device close to his or her smartphone. The app keeps track of your exposure levels and can provide tips for managing sun intake.

Owned and produced by the Consumer Technology Association (CTA), CES attracts the world’s business leaders and pioneering thinkers.

Ventura County company exhibiting at CES

Microduino, a manufacturer of stackable electronic building blocks and related accessories and peripherals, will be an exhibitor at CES again this year. Visitors to their booth – #44267 at the Sands – will experience an impressive array of products they have developed and manufactured to inspire creativity, while teaching coding, logical thinking and problem solving. The company will showcase their STEM/STEAM educational products and receive their KAPi Award for Best Maker Spirit.

Microduino’s showcase invention is “Itty Bitty Buggy” the KAPi Award winner this year for Best Maker Spirit. It’s smart, easy to use and programmable with Scratch via a PC/Mac and Chromebook. Kids come to understand the power that coding has on a physical device by modifying the programs; a great beginning STEAM toy for younger kids. Buggy is colorful, fun and can be made into a sloth, dodo bird, ladybug and alien.

As a code programmable toy (CPT), Itty Bitty Buggy allows the child to engage their imagination and add remote control functions, color recognition ability and voice control.

Some California companies showcasing new products at CES

Hyundai Elevate Rescue Helicopter

Hyundai Motor America: Hyundai ‘Elevate’ Walking Car Concept: Hyundai Motor America will present a totally new vehicle concept that combines the power of robotics and EV technology to take people where no vehicle has been before. This design concept and prototype will be showcased at Hyundai’s press conference on January 7 at 3 p.m. PST at the Mandalay Bay South Convention Center, Level 2, Oceanside B.

deScamer, LLC (deScamer.com) a Los Angeles based tech company announced a solution in response to the rampant Point of Sale fraud via credit card skimmers. deScamer has developed a patent-pending Bluetooth detection system called ‘dScmr’ (pronounced de-Scam-er) which resembles a typical key fob, that can successfully detect criminal credit card skimmers hidden in Point of Sale devices such as Gas Pumps, ATMs, POS terminals, etc.  You simply press the button on dScmr which initiates the detection process by filtering out “known to be good” Bluetooth signals while zeroing in on the potential “bad guys” and alerting the user via a simple green light=good, red light=bad indication.

DENSO & Dellfer: The world’s second-largest mobility supplier DENSO and Dellfer, a cybersecurity company, have entered into a Joint Development Agreement (JDA) to bring ZeroDayGuard 1.0, a cyber security product to market for the automotive industry. The partnership aims to introduce a new way for automotive manufacturers to protect their customers and drivers from increased vulnerabilities associated with connected and autonomous vehicles.

Basepaws: We love our pets – all 190 million of them. Basepaws wants to make sure our furry friends are getting the best healthcare we can give them with breakthroughs in genomic testing. The first company of its kind, Basepaws offers direct-to-consumer DNA testing for cats, focusing on delivering breed information and actionable health insights. The startup will be showing off their innovative genetics testing platform at CES in Eureka Park, booth #51534.

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