Oxnard Strawberry Season Fall Crop Looks Good

(Oxnard, Ca) The Oxnard strawberry season that was planted in the summer is being harvested now and growers say the excellent growing conditions have resulted in strong production and high quality berries.

“Our fall crop in Oxnard has now been producing strawberries for four weeks, with another five to six weeks to go,” shared Jim Grabowski of Well Pict. “The Oxnard crop is fresh and strong and the quality is looking excellent, with sizing, coloring and taste all exceeding expectations – we just wish we had more!”

Grabowski said Well Pict is currently producing around 35,000 berries a day in Oxnard, with the peak just about over now. He added that the Oxnard crop is typically a lower-yield crop than the ones that grow at the height of summer. “It’s not a large volume crop because there is less sunlight at this time of year and growth is less vigorous.”

Peak demand for strawberries is typically in the summer, but now with year around availability of strawberries, consumers can still get their berry fix in the autumn.

“For the most part, it’s been a fairly good year in California,” Grabowski noted. “Strawberries have been around all summer and consumers are looking more closely at fall fruit such as apples and pears. But there is still steady demand as consumers get used to seeing fruits all year round.”

After the Oxnard and Watsonville (northern California) crops finish for this year, production moves south over the winter to Mexico by growers in California that manage production across the southern border.

“After Christmas, we will move to Baja for the winter production,” Grabowski shared. “Then Oxnard will start again in the spring, when there will also be Florida strawberries around again.”

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