Seinfeld’s George Costanza now KFC’s Colonel Sanders Beginning August 6

Jason Alexander KFC commercial Sanders
Beginning August 6, ads featuring Jason Alexander as the Colonel and dinnertime hero will air on television and computer screens nationwide to promote KFC’s $20 Fill Ups™, which for the first time are available in four different varieties. (PRNewsfoto/KFC)

(Louisville, KY) The comedian that brought you the episodes about “shrinkage,” and “the sea was angry that day my friends,” and who can forget the famous quote “I’m much more comfortable criticizing people behind their backs,” Jason Alexander is the newest comedian / actor to play the infamous Colonel Harland Sanders, the iconic founder of Kentucky Fried Chicken, now called KFC.

Ads featuring the sitcom veteran as the Colonel and dinnertime hero will air on television and computer screens nationwide to promote KFC’s $20 Fill Ups™, which for the first time are available in four different varieties.

According to the announcement made by KFC, “Alexander’s background as a star of one of the greatest sitcoms of all time makes him the perfect choice to play KFC’s ‘Family Colonel’ and bring this family dinner conundrum to life.”


“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” said Jason Alexander. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”

Seinfield began airing in 1989 for 9 years with the series finale airing on May 14, 1998 to 76 million viewers. The decision to end the series at its height has helped the “show about nothing” generate over $3 Billion over the last 30 years with most of the revenue being generated after the show ended according to information shared by NBC.

Alexander- KFC-Colonel Sanders
Kentucky Fried Chicken® has selected actor, comedian and director Jason Alexander as the latest celebrity to play the role of the brand’s iconic founder, Colonel Harland Sanders. Photo Courtesy of KFC

Since the end of Seinfeld, Alexander has appeared in multiple children’s movies including Rocky & Bullwinkle and has had guest appearances on TV sitcoms such as Two and a Half Men.

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